LED big screen is an important stage product in the digital transformation of outdoor advertising industry. The street LED screen is increasingly becoming the localized self media (WeMedia). It is the trend of the Internet age, and will also form a new and distinctive social cohesion Street visual node. The contents of a large number of diverse advertising residents, pedestrians, shops and restaurants or plan to create impromptu whenever and wherever possible Chinese dream as the theme, is bound to the difference of form and content, the diversity of known, for big brands shaping the mainstream lifestyle and commercial values of society undoubtedly inject vitality. GIF motion picture, barrage, even small augmented reality and virtual reality will be further enhanced in the street of the big screen, and we can find talents from it. The release of the formwork of real name system can open up an orderly and promising management model for the freedom of commercial speech.
According to the survey, in 2016, China''s traditional advertising market (television, radio, newspapers, magazines, traditional outdoor) has reached an astonishing 7.3%. And outdoor advertising is still strong, maintaining a 0.6% growth, but the advertising area has been reduced by 6.5%. But considering the acceleration of China''s urbanization, this is still an incremental market that has not been fully developed. As one of the main carriers of outdoor advertising, LED display will also benefit the further expansion of the market scale, and continue to maintain high speed growth.
In addition, the reduction of outdoor advertising area by 6.5% is also a problem worthy of discussion and research. In recent years, with the emergence of outdoor advertising LED display, a series of negative problems also follow, such as light pollution, noise pollution, urban image problem and so on. Because of the emergence of these problems, the examination and approval of outdoor large screen installation is becoming more and more tedious, and the management of outdoor advertising is becoming more and more strict. In November of last year, Shenzhen took the lead in officially publicized the special layout of outdoor LED display in Shenzhen, and promoted the management of outdoor LED display to a new height. But is the new plan a good solution to the problem of the chaotic installation of the outdoor LED display? There is still a big question mark here.